Writing a blog boosts your profile by expanding your visibility and impressing your industry peers. With user-friendly, free or low-cost blogging platforms — including Wix, Wordpress, Squarespace, as well as LinkedIn's "article" feature — creating your own professional content is easier than ever. If you are thinking about making a career move, or just looking to keep your professional options open, investing some time and energy into publishing your own content can be a wise move.
Below are some specific ways a blog can benefit your professional life.
Enhance Your Professional Profile and Attract Decision Makers
Getting noticed is key to getting hired. A blog will help broaden your online presence. Blogging allows you to put yourself out there, potentially catalyzing new opportunities. Additionally, a blog provides you greater visibility to higher-ranking corporate officials.
Expand Your Network
Having a blog encourages dialogue by inviting readers to reach out to you through your blog’s comment section. This communication can result in a broadened professional network of people you would not have otherwise met.
Improve Communication Skills and Establish Thought-Leader Credentials
Writing a blog allows you to practice and hone your communication skills, which are essential for professional success. In addition, a blog helps showcase your long-term value, allowing you to establish yourself as a thought leader in your field. Writing a blog can serve as proof that you are engaged in your industry’s current debates and innovations.
Blogging is one of the many tools for positioning yourself as a top candidate for career opportunities. Working with a staffing firm is another way to gain career exposure. A strong recruitment partner, such as United Personnel, will place you in positions that maximize your skills and set you up for long-term success.
Contact United Personnel today to learn more.