How to Increase Candidate Interest in Your Employment Opportunity

If you own or manage a business, no one has to remind you that finding the right workers is often a challenge. And it’s frustrating because without top talent your chances of being productive and profitable are substantially lower.

While the demand for goal-oriented and passionate candidates is high, the supply of applicants is usually low. That’s not to say it’s impossible to get good people onboard right now, but you need to be smart and creative with your hiring practices. In many ways, the tide has turned and companies are being forced to promote their businesses to the candidate instead of the other way around.

Here are a few hints to get candidates interested in what your company has to offer regardless of its size or budget:

Look at it from a sales perspective

Just think about recruiting a highly qualified candidate as making a significant sale. Your company is your product, the candidate is your sales lead and the interview is your sales call. During that sales call, it’s up to you to generate enough interest in what you’re offering so the top job seekers judge your company to be the best choice for them.

Keep in mind, however, that this is still a job interview, and you need to make sure you get enough information from the candidates to determine if they are the right fit for the organization. Here are some things to consider during the hiring process:

Make sure you know what you want

List the traits, skills and experience you’re looking for, or you could end up trying to sell your job to the wrong target audience. Write it out and ensure it’s part of the job description you post. If you try to sell your product (job) to the wrong buyer (candidate), you’ll end up wasting a lot of time.

If you’re not sold on the job, you can’t sell it to someone else

It’s a fundamental tenet of selling: If you are not passionate about your product, don’t expect anyone else to be. So, if you want to sell a position to a highly qualified and intelligent candidate, the job must have some appeal, and you must be able to show enthusiasm for it.

Know your product

You couldn’t sell cars without knowing every comfort and safety feature of each vehicle. The same goes for an open position. You must know every aspect of the job so you can answer all questions and overcome any concerns from the candidate. Write out a complete job description and address the compensation package that includes health and retirement benefits along with vacations and holidays.

Do you need help promoting your open position?

United Personnel has been providing staffing solutions to Western Massachusetts and beyond for over 30 years. We will use our experience and expertise to help you get a strong team on board. Contact us today, and we’ll get started!